This post was written for and published on Rewire.org. Have you ever gotten so into a video game that you’ve dreamt about it? It’s possible that type of immersion could have some positive psychological benefits. Case in point: Recent research from University of Oxford found that patients who played Tetris in the emergency room following a traumatic … Continue reading Tetris Might Help People Recover from Trauma, Addiction
When I arrived at the Wisconsin School of Business, one of my tasks was to improve the visibility and profile of faculty research at the School. In the 18 months that I've been at the Integrated Marketing Communications department at the Wisconsin School of Business, we've managed to improve traffic to the Forward Thinking blogs … Continue reading Promoting Faculty Research at the Wisconsin School of Business
(This post originally appeared on Rewire.org) Assume you’ve beaten the odds (which actually are not all that terrible) and have found “the one” you want to spend the rest of your life with. How can you know for sure they’re the right person? Some people go with their gut, others might make a decision tree, but University of … Continue reading How Big Data Can Help You Make Big Life Choices
Back in 2012, my husband had an idea for a blog. He wanted to write something positive about technology because he saw a lot of fear surrounding technology--paranoia about vaccinations, fear about tracking and surveillance, and more. He wanted to get people excited about technology, excited about the possibilities for the future, spark the interest … Continue reading Technology Blogger
At the University of Chicago Booth School of Business, I had the opportunity to create content for a wide variety of marketing tactics--print pieces like the 1898 Scholarship Program donor report, websites like the Annual Recruiter's Conference microsite, emails, print ads, and more. The marketing team at Booth supported all MBA programs, research centers, and … Continue reading University of Chicago Booth School of Business
In July 2014, I joined the Wisconsin School of Business as managing editor in the Integrated Marketing Communications department. One of the great draws of the position was that I was going to be able to oversee a biannual magazine--Update magazine, the School's alumni magazine with a circulation of more than 40,000 graduates. An editorial … Continue reading Update Magazine, Alumni Magazine for UW-Madison’s Wisconsin School of Business
Joseph Carrabis, chief research officer at The Next Stage Evolution, talked with Visionary Excellence about the nature of engagement, the future of analytics and how to develop a knowledge base about customers that includes not only clicks and bounce rate, but also passion, fear, disgust and love.
When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets - leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or … Continue reading Copywriter at The New York Times
In 2007, I worked as a freelance editor for Publications International, Ltd. (PIL - The rocker in me loves this acronymn). PIL is a unique publisher in that they sign agreements with their freelancers so that PIL maintains ownership of content, which was atypical in publication for a long time. Because PIL owned all the … Continue reading Web Editor at Publications International, Ltd.
Tom O'Guinn, professor of marketing at the Wisconsin School of Business, discusses his influential research in the brand marketing and management space, "Brand Communities."