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Web Editor at License! Global Magazine

After ten years of freelancing, I finally went back to a full-time, corporate gig. I am now the web editor of License! Global magazine. You probably haven’t heard of it unless you’re involved in entertainment, consumer products, fashion, retail or another industry that’s heavily focused on licensed consumer products. It’s entertainment’s dirty little secret. It’s … Continue reading Web Editor at License! Global Magazine

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Can Newsjacking Improve Your PR Punch?

This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being … Continue reading Can Newsjacking Improve Your PR Punch?

LA Writers: Take a Crime Lab Tour from LAVA

CSI One of the hidden gems for crime writers in Los Angeles are the educational seminars at the Hertzberg-Davis Forensic Science Center at Cal State LA hosted by the Los Angeles Visionaries Association (LAVA). The Crime Lab seminars are led by top criminologists and discuss real cases that have been tried in Los Angeles County. If you’re … Continue reading LA Writers: Take a Crime Lab Tour from LAVA

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Top Five Resources for LA Crime Writers

This post first appeared on Omnimysterynews.com. My first introduction to the detective genre was watching Humphrey Bogart in 1940s noir detective pictures. I loved his wise-cracking, cigarette-smoking, I'll-do-as-I-please attitude. He inspired me to read Raymond Chandler, and then my love of Los Angeles, post-WWII detective noir began. Most people think that L.A. is Hollywood, but … Continue reading Top Five Resources for LA Crime Writers

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3D Printing and the Future of Fashion

This post originally appeared on InsideFMM. This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing. Early adopters in the fashion industry are embracing this new technology and creating truly innovative products … Continue reading 3D Printing and the Future of Fashion

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When Bloggers Share Too Much

This post originally appeared on InsideFMM. How personal should bloggers get online? The editors of FMM discuss the dangers of sharing too much. Here at FMM, our blog is our business. We work hard to bring you intelligent, professional content about the latest in fashion digital marketing trends. In addition to this news-focused blog, we also post the … Continue reading When Bloggers Share Too Much

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Managing Editor and Influencer

Back in 2010, I had the good fortune to work with Macala Wright, founder and publisher of Fashionablymarketing.me. Also known as "Inside FMM," she had built her fashion, marketing and technology blog to a digital publication racking 1,500-2,000 unique page views a day and one million page views per year before she suspended its publication in 2012. … Continue reading Managing Editor and Influencer

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The Digital Future of Fashion Weeks and Trade Shows

This post was originally published on InsideFMM. In June 2011, Joah Spearman, co-founder and executive producer of Style X, contributed an article to the Huffington Post that asserted that fashion weeks and trade shows are industry relics soon to be replaced by digital platforms that are democratizing the fashion industry. “Fashion week events are still everywhere and rampant … Continue reading The Digital Future of Fashion Weeks and Trade Shows

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Forensics 101: Industry Hills Sheraton 1996

The second presentation at the Cal State LA Crime Lab was Professor Donald Johnson’s crime scene reconstruction of the 1996 Industry Hills Sheraton incident. The case involved a woman who either fell or was thrown to her death from a hotel balcony. In November 1996, Sandra Orellana and her married boss Robert Salazar traveled from … Continue reading Forensics 101: Industry Hills Sheraton 1996