Promoting Faculty Research at the Wisconsin School of Business

When I arrived at the Wisconsin School of Business, one of my tasks was to improve the visibility and profile of faculty research at the School. In the 18 months that I’ve been at the Integrated Marketing Communications department at the Wisconsin School of Business, we’ve managed to improve traffic to the Forward Thinking blogs by 5,000 percent, and we’re trying to build on that growth this year. Here are just a few of the tactics that we’ve used: ResearchRead more

University of Chicago Booth School of Business

At the University of Chicago Booth School of Business, I had the opportunity to create content for a wide variety of marketing tactics–print pieces like the 1898 Scholarship Program donor report, websites like the Annual Recruiter’s Conference microsite, emails, print ads, and more. The marketing team at Booth supported all MBA programs, research centers, and alumni relations. Booth was an exciting place to work for a number of reasons. I was there in 2014 when Eugene Fama was awarded theRead more

Update Magazine, Alumni Magazine for UW-Madison’s Wisconsin School of Business

In July 2014, I joined the Wisconsin School of Business as managing editor in the Integrated Marketing Communications department. One of the great draws of the position was that I was going to be able to oversee a biannual magazine–Update magazine, the School’s alumni magazine with a circulation of more than 40,000 graduates. An editorial committee carefully selects the story topics, but I was able to shape the underlying structure of content and act on a deeply held belief–that alumniRead more

The Truth about Engagement

Joseph Carrabis, chief research officer at The Next Stage Evolution, talked with Visionary Excellence about the nature of engagement, the future of analytics and how to develop a knowledge base about customers that includes not only clicks and bounce rate, but also passion, fear, disgust and love.Read more

3D Printing and the Future of Fashion

This post originally appeared on InsideFMM. This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing. Early adopters in the fashion industry are embracing this new technology and creating truly innovative products that are currently available (see below). Someday customers will be able to print out clothes in the comfort of their living rooms, and that dayRead more

Managing Editor and Influencer

Back in 2010, I had the good fortune to work with Macala Wright, founder and publisher of Fashionablymarketing.me. Also known as “Inside FMM,” she had built her fashion, marketing and technology blog to a digital publication racking 1,500-2,000 unique page views a day and one million page views per year before she suspended its publication in 2012. As managing editor, I wrote and edited blog posts, managed contributing writers and created an editorial schedule in collaboration with Macala. She’s a fast mover,Read more

The Digital Future of Fashion Weeks and Trade Shows

This post was originally published on InsideFMM. In June 2011, Joah Spearman, co-founder and executive producer of Style X, contributed an article to the Huffington Post that asserted that fashion weeks and trade shows are industry relics soon to be replaced by digital platforms that are democratizing the fashion industry. “Fashion week events are still everywhere and rampant with budgets,” Spearman wrote. “They represent the TV of the fashion business; yes, people still watch them and there’s still a lot of money behindRead more

How Big Data Can Help You Make Big Life Choices

(This post originally appeared on Rewire.org) Assume you’ve beaten the odds (which actually are not all that terrible) and have found “the one” you want to spend the rest of your life with. How can you know for sure they’re the right person? Some people go with their gut, others might make a decision tree, but University of Chicago Economist Robert T. Michael suggests that economic analysis might provide insights into these decisions. Yes, even about your life partner. In his book “The Five LifeRead more

Technology Blogger

Back in 2012, my husband had an idea for a blog. He wanted to write something positive about technology because he saw a lot of fear surrounding technology–paranoia about vaccinations, fear about tracking and surveillance, and more. He wanted to get people excited about technology, excited about the possibilities for the future, spark the interest and imaginations of people online with visions about what’s possible right now. I thought this was a great idea, so I built him the blogRead more

Copywriter at The New York Times

When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets – leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or two, we managed to turn out some nice pieces.Read more

Web Editor at Publications International, Ltd.

In 2007, I worked as a freelance editor for Publications International, Ltd. (PIL – The rocker in me loves this acronymn). PIL is a unique publisher in that they sign agreements with their freelancers so that PIL maintains ownership of content, which was atypical in publication for a long time. Because PIL owned all the nonfiction content created for them over the years, they were able to broker a deal with HowStuffWorks.com, providing the website with billions of pages ofRead more

Web Editor at License! Global Magazine

After ten years of freelancing, I finally went back to a full-time, corporate gig. I am now the web editor of License! Global magazine. You probably haven’t heard of it unless you’re involved in entertainment, consumer products, fashion, retail or another industry that’s heavily focused on licensed consumer products. It’s entertainment’s dirty little secret. It’s more behind the scenes than product placement, and it can make more money than tickets sales for children’s properties. I put out a daily EnewsRead more