About

@MJDarlington is the online identity of Marguerite Darlington, marketing content leader, editor, producer and strategist.

mjdarlington marguerite darlington

Marguerite Darlington graduated from Northwestern University’s Medill School of Journalism in 1993.

Her career began in academic publishing as a copy editor for the journal “Literature and Medicine,” and then she pursued integrated marketing at Integrated Marketing Solutions (IMS) in Chicago, Illinois.

During the dot com boom, Marguerite wrote and developed web sites for feature films and entertainment properties for “The Sixth Sense,” “The X-Files,” “Muppet World” and more at Dream Theater in Chatsworth, California.

Then Marguerite joined the staff of the Marketing Services department at The New York Times. She worked as a Copywriter, creating sell sheets and advertising materials for special advertising sections.

From 2002 until 2010, Marguerite worked as a freelance writer and editor, taking on projects that stimulate her curious mind and growth as an individual. In her spare time, she wrote mystery novels.

In 2010, she accepted a full-time position with Advanstar as Web Editor for License Global! magazine, a business-to-business publication dedicated to the licensing industry. In 2011, she accepted a position as Managing Editor for Fashionablymarketing.me, a digital publication devoted to cutting-edge fashion marketing strategies.

Later, in 2012, she joined the University of Chicago Booth School of Business marketing department as a marketing writer/editor and was later promoted to the lead of the marketing communications content team. In her roles, she worked on a variety of projects including annual reports, email campaigns, brochures, online profiles, ads, websites, and more.

In 2014, she accepted a position as managing editor at the University of Wisconsin-Madison Wisconsin School of Business. As a member of the Integrated Marketing Communications team, she managed editorial production of Update magazine, the business school’s alumni magazine; supervised the writing and editing of the School’s newsroom content; planned and oversaw social media activity for the School’s main platforms; and managed other editorial projects.

In 2016, she joined Twin Cities PBS as Rewire Director, leading the relaunch of TPT’s digital publishing platform aimed at serving and engaging young people getting started in their adult lives. As Rewire Director, she developed and maintained the editorial voice; delivered compelling, actionable content to a demographic; tracked budgets and developed funding partnerships; and grew the Rewire audience to cultivate the next generation of public media consumers, creators, and supporters.

In 2018, she joined ICF Olson as the Editorial Manager. At ICF, she led Content Studio daily operations for the Wiley Education Services account, which provided creative services for the online degree programs of more than 35 colleges and universities, including but not limited to website content, email nurture campaigns, UX updates and innovations, multimedia content and strategic storytelling. Manages writers and studio operations, as well as the addition of new digital workflow tools. Served as the primary point of contact for the client.

Currently, she is Chief Storyteller at the University of Minnesota Carlson School of Management. At the Carlson School, she leads and motivates a team of talented multimedia creatives to create compelling content with a consistent, values-based narrative that sets the Carlson School of Management apart. Manage writers, videographers, photographers and social media specialists. Refine the project intake and management process for the department, redefine priorities for deliverables and messaging, and create innovative experiences that reflect the best-in-class education delivered by this institution.

Marguerite lives in Saint Paul, Minnesota, with her son John, their notorious pug Monty and Asiago the cat.

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