At the University of Chicago Booth School of Business, I had the opportunity to create content for a wide variety of marketing tactics–print pieces like the 1898 Scholarship Program donor report, websites like the Annual Recruiter’s Conference microsite, emails, print ads, and more.
The marketing team at Booth supported all MBA programs, research centers, and alumni relations.
Booth was an exciting place to work for a number of reasons. I was there in 2014 when Eugene Fama was awarded the Nobel Prize in Economic Sciences, and was part of a crowd of approximately 100 people who gathered to hear the announcement. I got to interview David Booth, the donor who bestowed a record-breaking $350 million endowment on the school, and I worked a block from Robie House, a classic Frank Lloyd Wright craftsman home.
Best of all? I got to work in an environment where I could write content for every tactic within a campaign–print pieces, display ads, email communications, web copy, and more. This helped bring my expertise on translating specific marketing messages across multiple tactics.