As Chief Storyteller at the University of Minnesota Carlson School of Management. At the Carlson School, I managed a team of talented multimedia creatives who published content across the Carlson School digital platforms, as well as print publications including Discovery at Carlson and the Carlson School Alumni Magazine. As team lead, I served and managing editor and project manager for these two owned bi-annual publications.
The team included writers, videographers, photographers and social media specialists, developing innovative multimedia assets to promote faculty research including the new look and feel for the Discovery at Carlson video series.
In addition, I also managed and executed media relations, internal and external communications, served as a point of contact for paid media partners, and wrote speeches for the dean.
And I continued to pitch in and write articles for our owned publications, including: