Can Newsjacking Improve Your PR Punch?

This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being clever. The first example that Scott gave in his speech was Super Tuesday, the recent political hurdle for the Republican candidates, one day packed withRead more

Proofreader for Chinese Herbal Formulas and Applications

Many years after my work at Literature and Medicine, I came back to The Chicago Manual of Style as a proofreader on John and Tina Chen’s book, Chinese Herbal Formulas and Applications. This was one of those right time, right place dream jobs. For those of you outside the Chinese Medicine community, John Chen is a unique figure in alternative medicine. He’s both a PharmD. and a Licensed Acupuncturist. He approached herbal medicine as a scientist – translating clinical trialsRead more