marguerite darlington editor strategist

Can Newsjacking Improve Your PR Punch?

This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being … Continue reading Can Newsjacking Improve Your PR Punch?

marguerite darlington editor strategist

Proofreader for Chinese Herbal Formulas and Applications

Many years after my work at Literature and Medicine, I came back to The Chicago Manual of Style as a proofreader on John and Tina Chen’s book, Chinese Herbal Formulas and Applications. This was one of those right time, right place dream jobs. For those of you outside the Chinese Medicine community, John Chen is … Continue reading Proofreader for Chinese Herbal Formulas and Applications