marguerite darlington editor strategist

Copywriter at The New York Times

When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets - leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or … Continue reading Copywriter at The New York Times

marguerite darlington editor strategist

Can Newsjacking Improve Your PR Punch?

This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being … Continue reading Can Newsjacking Improve Your PR Punch?

marguerite darlington editor strategist

Video: Fit to Rock

http://www.youtube.com/watch?v=Xy76vrbB4ME This workout video kicks ass, and it was a lot of fun to shoot. The lovely and talented Heidi Van Horne acted as director and producer for Amie Nicole’s excellent workout. Heidi asked me to come in as Director of Photography, and the one day shoot was a ton of fun. As a DP … Continue reading Video: Fit to Rock

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Video: Heidi Meets The Atomic Punk

I’ve known Heidi Van Horne for years and have witnessed first-hand her prowess at acting, assistant directing, directing and producing; but until this non-fiction shoot I had never been on set to see her work as a model. As predicted, she was a total pro - involved in every level of image creation on a … Continue reading Video: Heidi Meets The Atomic Punk

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Writer for The Macon Telegraph

My first experience working as a journalist was an internship at the Macon Telegraph in Macon, Georgia. My alma mater, Northwestern University's Medill School of Journalism, required a three-month stint at a daily newspaper for graduation.  The sting of the editor’s red pen was bitter at the age of 19. My first assisgnment was to cover … Continue reading Writer for The Macon Telegraph

Writer for Tribe

When I lived in New Orleans in 1996, I focused on writing fiction and magazine articles for Tribe magazine, a slick Raygun-style start-up covering the most urbane aspects of New Orleans culture. This piece on absinthe was the first, and, because of my short tenure in the City that Care Forgot, only piece for the … Continue reading Writer for Tribe

marguerite darlington editor strategist

Proofreader for Chinese Herbal Formulas and Applications

Many years after my work at Literature and Medicine, I came back to The Chicago Manual of Style as a proofreader on John and Tina Chen’s book, Chinese Herbal Formulas and Applications. This was one of those right time, right place dream jobs. For those of you outside the Chinese Medicine community, John Chen is … Continue reading Proofreader for Chinese Herbal Formulas and Applications