Category: Marketing
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Promoting Faculty Research at the Wisconsin School of Business
When I arrived at the Wisconsin School of Business, one of my tasks was to improve the visibility and profile of faculty research at the School. In the 18 months that I’ve been at the Integrated Marketing Communications department at the Wisconsin School of Business, we’ve managed to improve traffic to the Forward Thinking blogs…
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University of Chicago Booth School of Business
At the University of Chicago Booth School of Business, I had the opportunity to create content for a wide variety of marketing tactics–print pieces like the 1898 Scholarship Program donor report, websites like the Annual Recruiter’s Conference microsite, emails, print ads, and more. The marketing team at Booth supported all MBA programs, research centers, and…
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Copywriter at The New York Times
When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets – leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or…
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The Research that Transformed Marketing
Tom O’Guinn, professor of marketing at the Wisconsin School of Business, discusses his influential research in the brand marketing and management space, “Brand Communities.”
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Can Newsjacking Improve Your PR Punch?
This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being…
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3D Printing and the Future of Fashion
This post originally appeared on InsideFMM. This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing. Early adopters in the fashion industry are embracing this new technology and creating truly innovative products…
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When Bloggers Share Too Much
This post originally appeared on InsideFMM. How personal should bloggers get online? The editors of FMM discuss the dangers of sharing too much. Here at FMM, our blog is our business. We work hard to bring you intelligent, professional content about the latest in fashion digital marketing trends. In addition to this news-focused blog, we also post the…
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Managing Editor and Influencer
Back in 2010, I had the good fortune to work with Macala Wright, founder and publisher of Fashionablymarketing.me. Also known as “Inside FMM,” she had built her fashion, marketing and technology blog to a digital publication racking 1,500-2,000 unique page views a day and one million page views per year before she suspended its publication in 2012.…
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Writer at Dream Theater
Back in 1999 when the economy was strong, when everyone had a well-paid freelance gig at a dotcom, I was writing websites at a company called Dream Theater, located in Chatsworth, CA. That’s in the valley, as in “Valley Girl,” for those not familiar with the Los Angeles metro area. Dream Theater was a sweatshop for creatives,…
Marguerite Darlington 