Promoting Faculty Research at the Wisconsin School of Business

When I arrived at the Wisconsin School of Business, one of my tasks was to improve the visibility and profile of faculty research at the School. In the 18 months that I’ve been at the Integrated Marketing Communications department at the Wisconsin School of Business, we’ve managed to improve traffic to the Forward Thinking blogs by 5,000 percent, and we’re trying to build on that growth this year. Here are just a few of the tactics that we’ve used: ResearchRead more

University of Chicago Booth School of Business

At the University of Chicago Booth School of Business, I had the opportunity to create content for a wide variety of marketing tactics–print pieces like the 1898 Scholarship Program donor report, websites like the Annual Recruiter’s Conference microsite, emails, print ads, and more. The marketing team at Booth supported all MBA programs, research centers, and alumni relations. Booth was an exciting place to work for a number of reasons. I was there in 2014 when Eugene Fama was awarded theRead more

Copywriter at The New York Times

When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets – leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or two, we managed to turn out some nice pieces.Read more

Can Newsjacking Improve Your PR Punch?

This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being clever. The first example that Scott gave in his speech was Super Tuesday, the recent political hurdle for the Republican candidates, one day packed withRead more

3D Printing and the Future of Fashion

This post originally appeared on InsideFMM. This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing. Early adopters in the fashion industry are embracing this new technology and creating truly innovative products that are currently available (see below). Someday customers will be able to print out clothes in the comfort of their living rooms, and that dayRead more

When Bloggers Share Too Much

This post originally appeared on InsideFMM. How personal should bloggers get online? The editors of FMM discuss the dangers of sharing too much. Here at FMM, our blog is our business. We work hard to bring you intelligent, professional content about the latest in fashion digital marketing trends. In addition to this news-focused blog, we also post the prettiest pictures we can find on Pinterest; dynamic, fashion-focused content on Tumblr; and the latest greatest fashion tech news stories on Twitter. Sometimes we get personal. These viewsRead more

Managing Editor and Influencer

Back in 2010, I had the good fortune to work with Macala Wright, founder and publisher of Fashionablymarketing.me. Also known as “Inside FMM,” she had built her fashion, marketing and technology blog to a digital publication racking 1,500-2,000 unique page views a day and one million page views per year before she suspended its publication in 2012. As managing editor, I wrote and edited blog posts, managed contributing writers and created an editorial schedule in collaboration with Macala. She’s a fast mover,Read more

Writer at Dream Theater

Back in 1999 when the economy was strong, when everyone had a well-paid freelance gig at a dotcom, I was writing websites at a company called Dream Theater, located in Chatsworth, CA. That’s in the valley, as in “Valley Girl,” for those not familiar with the Los Angeles metro area. Dream Theater was a sweatshop for creatives, but a pleasant and accommodating one. One of those workplaces where your supervisor would say: “You want to leave for lunch? Sit down, let usRead more