This post was written for and published on Rewire.org. Have you ever gotten so into a video game that you’ve dreamt about it? It’s possible that type of immersion could have some positive psychological benefits. Case in point: Recent research from University of Oxford found that patients who played Tetris in the emergency room following a traumatic … Continue reading Tetris Might Help People Recover from Trauma, Addiction
In July 2014, I joined the Wisconsin School of Business as managing editor in the Integrated Marketing Communications department. One of the great draws of the position was that I was going to be able to oversee a biannual magazine--Update magazine, the School's alumni magazine with a circulation of more than 40,000 graduates. An editorial … Continue reading Update Magazine, Alumni Magazine for UW-Madison’s Wisconsin School of Business
Tom O'Guinn, professor of marketing at the Wisconsin School of Business, discusses his influential research in the brand marketing and management space, "Brand Communities."
After ten years of freelancing, I finally went back to a full-time, corporate gig. I am now the web editor of License! Global magazine. You probably haven’t heard of it unless you’re involved in entertainment, consumer products, fashion, retail or another industry that’s heavily focused on licensed consumer products. It’s entertainment’s dirty little secret. It’s … Continue reading Web Editor at License! Global Magazine
This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being … Continue reading Can Newsjacking Improve Your PR Punch?
Back in 2010, I had the good fortune to work with Macala Wright, founder and publisher of Fashionablymarketing.me. Also known as "Inside FMM," she had built her fashion, marketing and technology blog to a digital publication racking 1,500-2,000 unique page views a day and one million page views per year before she suspended its publication in 2012. … Continue reading Managing Editor and Influencer
My first experience working as a journalist was an internship at the Macon Telegraph in Macon, Georgia. My alma mater, Northwestern University's Medill School of Journalism, required a three-month stint at a daily newspaper for graduation. The sting of the editor’s red pen was bitter at the age of 19. My first assisgnment was to cover … Continue reading Writer for The Macon Telegraph
In 2007 I began freelancing for the trade magazine CMA Today through a freelance service called CopyDesk, Inc. CMA stands for “Certified Medical Assistant," which is a relatively new position in the medical field. Back in 1993, while working for a temp agency in Chicago, I got sent to a doctor’s office as a receptionist … Continue reading Writer for CMA Today