Update Magazine, Alumni Magazine for UW-Madison’s Wisconsin School of Business

In July 2014, I joined the Wisconsin School of Business as managing editor in the Integrated Marketing Communications department. One of the great draws of the position was that I was going to be able to oversee a biannual magazine–Update magazine, the School’s alumni magazine with a circulation of more than 40,000 graduates. An editorial committee carefully selects the story topics, but I was able to shape the underlying structure of content and act on a deeply held belief–that alumniRead more

The Research that Transformed Marketing

Tom O’Guinn, professor of marketing at the Wisconsin School of Business, discusses his influential research in the brand marketing and management space, “Brand Communities.”Read more

Web Editor at License! Global Magazine

After ten years of freelancing, I finally went back to a full-time, corporate gig. I am now the web editor of License! Global magazine. You probably haven’t heard of it unless you’re involved in entertainment, consumer products, fashion, retail or another industry that’s heavily focused on licensed consumer products. It’s entertainment’s dirty little secret. It’s more behind the scenes than product placement, and it can make more money than tickets sales for children’s properties. I put out a daily EnewsRead more

Can Newsjacking Improve Your PR Punch?

This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being clever. The first example that Scott gave in his speech was Super Tuesday, the recent political hurdle for the Republican candidates, one day packed withRead more

Managing Editor and Influencer

Back in 2010, I had the good fortune to work with Macala Wright, founder and publisher of Fashionablymarketing.me. Also known as “Inside FMM,” she had built her fashion, marketing and technology blog to a digital publication racking 1,500-2,000 unique page views a day and one million page views per year before she suspended its publication in 2012. As managing editor, I wrote and edited blog posts, managed contributing writers and created an editorial schedule in collaboration with Macala. She’s a fast mover,Read more

Writer for The Macon Telegraph

My first experience working as a journalist was an internship at the Macon Telegraph in Macon, Georgia. My alma mater, Northwestern University’s Medill School of Journalism, required a three-month stint at a daily newspaper for graduation.  The sting of the editor’s red pen was bitter at the age of 19. My first assisgnment was to cover the County Fair, which was a blast. I interviewed carneys, alligator handlers, sideshow performers and locals attending the festivities. Greg, one of the Metro editorsRead more

Writer for CMA Today

In 2007 I began freelancing for the trade magazine CMA Today through a freelance service called CopyDesk, Inc. CMA stands for “Certified Medical Assistant,” which is a relatively new position in the medical field. Back in 1993, while working for a temp agency in Chicago, I got sent to a doctor’s office as a receptionist and ended up doing medical assistant work – weighing people, taking their temperature, pulling and filing medical records. I remember once, after taking a patient’sRead more