Category: My Work
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Tetris Might Help People Recover from Trauma, Addiction
This post was written for and published on Rewire.org. Have you ever gotten so into a video game that you’ve dreamt about it? It’s possible that type of immersion could have some positive psychological benefits. Case in point: Recent research from University of Oxford found that patients who played Tetris in the emergency room following a traumatic…
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Technology Blogger
Back in 2012, my husband had an idea for a blog. He wanted to write something positive about technology because he saw a lot of fear surrounding technology–paranoia about vaccinations, fear about tracking and surveillance, and more. He wanted to get people excited about technology, excited about the possibilities for the future, spark the interest…
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University of Chicago Booth School of Business
At the University of Chicago Booth School of Business, I had the opportunity to create content for a wide variety of marketing tactics–print pieces like the 1898 Scholarship Program donor report, websites like the Annual Recruiter’s Conference microsite, emails, print ads, and more. The marketing team at Booth supported all MBA programs, research centers, and…
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Update Magazine, Alumni Magazine for UW-Madison’s Wisconsin School of Business
In July 2014, I joined the Wisconsin School of Business as managing editor in the Integrated Marketing Communications department. One of the great draws of the position was that I was going to be able to oversee a biannual magazine–Update magazine, the School’s alumni magazine with a circulation of more than 40,000 graduates. An editorial…
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Copywriter at The New York Times
When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets – leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or…
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Web Editor at Publications International, Ltd.
In 2007, I worked as a freelance editor for Publications International, Ltd. (PIL – The rocker in me loves this acronymn). PIL is a unique publisher in that they sign agreements with their freelancers so that PIL maintains ownership of content, which was atypical in publication for a long time. Because PIL owned all the…
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The Research that Transformed Marketing
Tom O’Guinn, professor of marketing at the Wisconsin School of Business, discusses his influential research in the brand marketing and management space, “Brand Communities.”
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Web Editor at License! Global Magazine
After ten years of freelancing, I finally went back to a full-time, corporate gig. I am now the web editor of License! Global magazine. You probably haven’t heard of it unless you’re involved in entertainment, consumer products, fashion, retail or another industry that’s heavily focused on licensed consumer products. It’s entertainment’s dirty little secret. It’s…
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Top Five Resources for LA Crime Writers
This post first appeared on Omnimysterynews.com. My first introduction to the detective genre was watching Humphrey Bogart in 1940s noir detective pictures. I loved his wise-cracking, cigarette-smoking, I’ll-do-as-I-please attitude. He inspired me to read Raymond Chandler, and then my love of Los Angeles, post-WWII detective noir began. Most people think that L.A. is Hollywood, but…
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3D Printing and the Future of Fashion
This post originally appeared on InsideFMM. This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing. Early adopters in the fashion industry are embracing this new technology and creating truly innovative products…
Marguerite Darlington 