This post was written for and published on Rewire.org. Have you ever gotten so into a video game that you’ve dreamt about it? It’s possible that type of immersion could have some positive psychological benefits. Case in point: Recent research from University of Oxford found that patients who played Tetris in the emergency room following a traumatic … Continue reading Tetris Might Help People Recover from Trauma, Addiction
The Truth about Engagement
Joseph Carrabis, chief research officer at The Next Stage Evolution, talked with Visionary Excellence about the nature of engagement, the future of analytics and how to develop a knowledge base about customers that includes not only clicks and bounce rate, but also passion, fear, disgust and love.
Copywriter at The New York Times
When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets - leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or … Continue reading Copywriter at The New York Times
Can Newsjacking Improve Your PR Punch?
This post originally appeared on InsideFMM. On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, Newsjacking, which is something every PR professional should learn how to do. What is “newsjacking?” I know that it sounds dirty, but it’s really just being … Continue reading Can Newsjacking Improve Your PR Punch?
3D Printing and the Future of Fashion
This post originally appeared on InsideFMM. This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing. Early adopters in the fashion industry are embracing this new technology and creating truly innovative products … Continue reading 3D Printing and the Future of Fashion
Writer at Dream Theater
Back in 1999 when the economy was strong, when everyone had a well-paid freelance gig at a dotcom, I was writing websites at a company called Dream Theater, located in Chatsworth, CA. That’s in the valley, as in “Valley Girl," for those not familiar with the Los Angeles metro area. Dream Theater was a sweatshop for creatives, … Continue reading Writer at Dream Theater