Category: Writing
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Promoting Faculty Research at the Wisconsin School of Business
When I arrived at the Wisconsin School of Business, one of my tasks was to improve the visibility and profile of faculty research at the School. In the 18 months that I’ve been at the Integrated Marketing Communications department at the Wisconsin School of Business, we’ve managed to improve traffic to the Forward Thinking blogs…
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Technology Blogger
Back in 2012, my husband had an idea for a blog. He wanted to write something positive about technology because he saw a lot of fear surrounding technology–paranoia about vaccinations, fear about tracking and surveillance, and more. He wanted to get people excited about technology, excited about the possibilities for the future, spark the interest…
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Copywriter at The New York Times
When I worked as a copywriter in the Marketing Services department for The New York Times, the majority of my work was creating sell sheets – leave-behind materials for the in-house Advertising Sales representatives. The format of these pieces was fairly rigid, but between the creativity of the graphic designers and a clever headline or…
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The Research that Transformed Marketing
Tom O’Guinn, professor of marketing at the Wisconsin School of Business, discusses his influential research in the brand marketing and management space, “Brand Communities.”
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Web Editor at License! Global Magazine
After ten years of freelancing, I finally went back to a full-time, corporate gig. I am now the web editor of License! Global magazine. You probably haven’t heard of it unless you’re involved in entertainment, consumer products, fashion, retail or another industry that’s heavily focused on licensed consumer products. It’s entertainment’s dirty little secret. It’s…
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LA Writers: Take a Crime Lab Tour from LAVA
CSI One of the hidden gems for crime writers in Los Angeles are the educational seminars at the Hertzberg-Davis Forensic Science Center at Cal State LA hosted by the Los Angeles Visionaries Association (LAVA). The Crime Lab seminars are led by top criminologists and discuss real cases that have been tried in Los Angeles County. If you’re…
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Top Five Resources for LA Crime Writers
This post first appeared on Omnimysterynews.com. My first introduction to the detective genre was watching Humphrey Bogart in 1940s noir detective pictures. I loved his wise-cracking, cigarette-smoking, I’ll-do-as-I-please attitude. He inspired me to read Raymond Chandler, and then my love of Los Angeles, post-WWII detective noir began. Most people think that L.A. is Hollywood, but…
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3D Printing and the Future of Fashion
This post originally appeared on InsideFMM. This is another one of those stories that seems like science fiction, but is actually reality. Retail, distribution and manufacturing are on the verge of rebirth because of a revolutionary emerging technology: 3D printing. Early adopters in the fashion industry are embracing this new technology and creating truly innovative products…
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SAMI: The Robot That Will Change Your Life
CRIIF and Prime Sense talk about SAMI, the humanoid robot set to change the world.
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When Bloggers Share Too Much
This post originally appeared on InsideFMM. How personal should bloggers get online? The editors of FMM discuss the dangers of sharing too much. Here at FMM, our blog is our business. We work hard to bring you intelligent, professional content about the latest in fashion digital marketing trends. In addition to this news-focused blog, we also post the…
Marguerite Darlington 