Promoting Faculty Research at the Wisconsin School of Business

When I arrived at the Wisconsin School of Business, one of my tasks was to improve the visibility and profile of faculty research at the School. In the 18 months that I’ve been at the Integrated Marketing Communications department at the Wisconsin School of Business, we’ve managed to improve traffic to the Forward Thinking blogs by 5,000 percent, and we’re trying to build on that growth this year. Here are just a few of the tactics that we’ve used: ResearchRead more

Technology Blogger

Back in 2012, my husband had an idea for a blog. He wanted to write something positive about technology because he saw a lot of fear surrounding technology–paranoia about vaccinations, fear about tracking and surveillance, and more. He wanted to get people excited about technology, excited about the possibilities for the future, spark the interest and imaginations of people online with visions about what’s possible right now. I thought this was a great idea, so I built him the blogRead more

Web Editor at Publications International, Ltd.

In 2007, I worked as a freelance editor for Publications International, Ltd. (PIL – The rocker in me loves this acronymn). PIL is a unique publisher in that they sign agreements with their freelancers so that PIL maintains ownership of content, which was atypical in publication for a long time. Because PIL owned all the nonfiction content created for them over the years, they were able to broker a deal with HowStuffWorks.com, providing the website with billions of pages ofRead more

Managing Editor and Influencer

Back in 2010, I had the good fortune to work with Macala Wright, founder and publisher of Fashionablymarketing.me. Also known as “Inside FMM,” she had built her fashion, marketing and technology blog to a digital publication racking 1,500-2,000 unique page views a day and one million page views per year before she suspended its publication in 2012. As managing editor, I wrote and edited blog posts, managed contributing writers and created an editorial schedule in collaboration with Macala. She’s a fast mover,Read more

Writer at Dream Theater

Back in 1999 when the economy was strong, when everyone had a well-paid freelance gig at a dotcom, I was writing websites at a company called Dream Theater, located in Chatsworth, CA. That’s in the valley, as in “Valley Girl,” for those not familiar with the Los Angeles metro area. Dream Theater was a sweatshop for creatives, but a pleasant and accommodating one. One of those workplaces where your supervisor would say: “You want to leave for lunch? Sit down, let usRead more